IN BRIEF
After earning a degree in Italian Literature, I completed a Master’s in Copywriting at the “Accademia di Comunicazione” in Milan. Over the following decade, I worked as a copywriter at prestigious agencies in Milan and, more recently, in Düsseldorf. Throughout my career, I have created local and global campaigns for international clients, overseeing the entire process from strategy to post-production, and have won more than 30 international awards.
EXPERIENCE
HEIMAT TBWA DÜSSELDORF (2025 - PRESENT)
To give my career an international twist, I moved to Düsseldorf to work at Heimat TBWA. As a Senior Copywriter, I develop global creative platforms for many of their international clients. My focus has been mainly on Henkel Group’s laundry and beauty brands, such as Perwoll and Fa, and I also created an international campaign for Philips shavers. The most exciting part, however, has been discovering new ways to tackle daily CHALLENGES in a different culture.

PUBLICIS ITALY / LEPUB (2018 - 2025)
At Publicis, I had my first experience in an international agency, working with professionals from around the world while developing global campaigns for top brands including Heineken, Netflix, Diesel, Bottega Veneta, Barilla, and Nescafé. I also took on the role of supervisor on several projects, leading a team of junior creatives and directly engaging with many of the Italian clients.

HAVAS MILAN (2017 - 2018)
My time at Havas was a brief yet crucial stage in my career, during which I learned to work within a large, structured organization. I collaborated with various professionals, including planners, project managers, digital designers, developers, and experienced a more complex workflow. During this period, I worked for prominent national brands, like TIM, Kena Mobile and Ferrarelle.

ARNOLD MILAN (2014 - 2017)
I began my career at Arnold Worldwide, a small agency within a large network, an ideal environment for me to grow and learn the fundamentals of the job. Over the course of three years, I not only worked on campaigns for major brands such as Nutella, TicTac, Milka, and Citroën, but I also presented ideas directly to the creative directors and clients.
AWARDS
2024
TIKTOK AWARDS EUROPE / GREATEST TIKTOK / #secondlifepasta
2023
THE ONE SHOW / MERIT / Integrated / The Virtual Heineken Silver
THE ONE SHOW / MERIT / Experiential & Immersive / The Virtual Heineken Silver
CLIO AWARDS / SILVER / Branded Entertainment / The Virtual Heineken Silver
2022
CANNES LIONS / SILVER / Brand Experience & Activation / The Virtual Heineken Silver
CANNES LIONS / SILVER / Digital Craft / The Virtual Heineken Silver
CANNES LIONS / SILVER / Social & Influencer / The Virtual Heineken Silver
CANNES LIONS / BRONZE / Media / The Virtual Heineken Silver
CANNES LIONS / SHORTLIST / Direct / The Virtual Heineken Silver
CANNES LIONS / SHORTLIST / Social & Influencer / The Virtual Heineken Silver
CANNES LIONS / SHORTLIST / Social & Influencer / The Virtual Heineken Silver
CANNES LIONS / SHORTLIST / Outdoor / Hidden Outdoor
NEW YORK FESTIVAL / BRONZE / Direct / The Virtual Heineken Silver
NEW YORK FESTIVAL / FINALIST / Activation & Engagement / The Virtual Heineken Silver
NEW YORK FESTIVAL / SHORTLIST / Activation & Engagement / The Virtual Heineken Silver
NEW YORK FESTIVAL / SHORTLIST / Direct / The Virtual Heineken Silver
EUROBEST / GRAND PRIX / Social & Influencer / The Virtual Heineken Silver
EUROBEST / GOLD / Brand Experience & Activation / The Virtual Heineken Silver
EUROBEST / GOLD / Digital Craft / The Virtual Heineken Silver
EUROBEST / BRONZE / Integrated / The Virtual Heineken Silver
EUROBEST / BRONZE / Social & Influencer / The Virtual Heineken Silver
EUROBEST / SHORTLIST / Brand Experience & Activation / The Virtual Heineken Silver
EUROBEST / SHORTLIST / Brand Experience & Activation / The Virtual Heineken Silver
LIA / BRONZE / Integrated / The Virtual Heineken Silver
THE GOLDEN DRUM / GRAND PRIX / Digital Craft / The Virtual Heineken Silver
THE GOLDEN DRUM / SILVER / Digital, Mobile & Technology / The Virtual Heineken Silver
THE GOLDEN DRUM / SILVER / Activation / The Virtual Heineken Silver
THE GOLDEN DRUM / SILVER / Engagement / The Virtual Heineken Silver
THE GOLDEN DRUM / SILVER / Brand Building / The Virtual Heineken Silver
THE GOLDEN DRUM / BRONZE / Integrated / The Virtual Heineken Silver
FWA / FWA OF THE DAY / The Virtual Heineken Silver
2017
WHITE SQUARE / 2ND PLACE / Waterbook
INTERNATIONAL GRANDPRIX ADVERTISING STRATEGIES / 2ND PLACE / Waterbook
2016
EUROBEST / SILVER / Print & Publishing / Waterbook
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