Vasco Rossi is Italy’s greatest rock star, with millions of adoring fans who dedicate his lyrics to one another.
To launch "Living It", the Netflix series on Vasco, we offered our OOH spaces to his fans.
To launch "Living It", the Netflix series on Vasco, we offered our OOH spaces to his fans.
On Instagram, we invited fans to dedicate Vasco's lyrics to someone special in their lives.
Hundreds responded to our call to action and 75 of their dedications made it to the streets of our cities.
Hundreds responded to our call to action and 75 of their dedications made it to the streets of our cities.
All the billboards were unique and handwritten by calligraphers.
