As the new fully electric Renault 5 made its return after 40 years, we partnered with VIVA!, Italy’s leading electronic music festival.
To truly capture the crowd’s attention, we turned the announcement into a show in itself: a 130-meter-long video mapping inspired by the geometric, pop design of the Renault 5, projected at the opening of every night onto the nearby medieval town of Locorotondo.
The artwork was created in collaboration with Ray Oranges, a globally acclaimed digital artist
whose innovative style perfectly echoes the iconic visual identity of the Renault 5.
